diff --git a/resources/static/css/style.css b/resources/static/css/style.css
index 02e790e53de50d25cb7d873843228900dce4f7de..37e2a3a01a27c09b324110e2671851b781b67bd8 100644
--- a/resources/static/css/style.css
+++ b/resources/static/css/style.css
@@ -178,6 +178,28 @@ div.steps {
   padding: 75px 125px;
 }
 
+#newuser {
+  background-color: #faca33;
+  line-height: 32px;
+  border-radius: 4px;
+  margin-bottom: 20px;
+  text-align: center;
+  color: #626160;
+  text-shadow: 1px 1px 0 rgba(255,255,255,0.5);
+  height: 0;
+  opacity: 0;
+}
+
+.newuser #newuser {
+  height: 32px;
+  opacity: 1;
+  -webkit-transition: all 500ms;
+  -moz-transition: all 500ms;
+  -ms-transition: all 500ms;
+  -o-transition: all 500ms;
+  transition: all 500ms;
+}
+
 #manage {
   padding: 75px;
 }
diff --git a/resources/static/pages/manage_account.js b/resources/static/pages/manage_account.js
index 2bc2e54ff38ed7941d3d654934b7969608635ec4..c606a69f42ade1ae55adbe5bfadcec9a25140243 100644
--- a/resources/static/pages/manage_account.js
+++ b/resources/static/pages/manage_account.js
@@ -41,6 +41,7 @@ BrowserID.manageAccount = (function() {
       user = bid.User,
       errors = bid.Errors,
       dom = bid.DOM,
+      storage = bid.Storage,
       pageHelpers = bid.PageHelpers,
       cancelEvent = pageHelpers.cancelEvent,
       confirmAction = confirm,
@@ -218,6 +219,13 @@ BrowserID.manageAccount = (function() {
       $("body").removeClass("edit");
   }
 
+  function displayHelpTextToNewUser() {
+    var newUser = !storage.manage_page.get("has_visited_manage_page");
+
+    dom[newUser ? "addClass" : "removeClass"]("body", "newuser");
+    storage.manage_page.set("has_visited_manage_page", true);
+  }
+
   function init(options, oncomplete) {
     options = options || {};
 
@@ -229,6 +237,8 @@ BrowserID.manageAccount = (function() {
     dom.bindEvent("#cancelManage", "click", cancelEvent(cancelManage));
 
     syncAndDisplayEmails(oncomplete);
+
+    displayHelpTextToNewUser();
   }
 
   // BEGIN TESTING API
diff --git a/resources/static/shared/storage.js b/resources/static/shared/storage.js
index d774e86d7316efb7808a79063d449cf46cb1b44a..3077cdfdfe07197e4b4c33e9198e40691a04e600 100644
--- a/resources/static/shared/storage.js
+++ b/resources/static/shared/storage.js
@@ -53,6 +53,7 @@ BrowserID.Storage = (function() {
     storage.removeItem("tempKeypair");
     storage.removeItem("stagedOnBehalfOf");
     storage.removeItem("siteInfo");
+    storage.removeItem("managePage");
   }
 
   function getEmails() {
@@ -191,6 +192,22 @@ BrowserID.Storage = (function() {
   }
 
 
+  function managePageGet(key) {
+    var allInfo = JSON.parse(storage.managePage || "{}");
+    return allInfo[key];
+  }
+
+  function managePageSet(key, value) {
+    var allInfo = JSON.parse(storage.managePage || "{}");
+    allInfo[key] = value;
+    storage.managePage = JSON.stringify(allInfo);
+  }
+
+  function managePageRemove(key) {
+    var allInfo = JSON.parse(storage.managePage || "{}");
+    delete allInfo[key];
+    storage.managePage = JSON.stringify(allInfo);
+  }
   return {
     /**
      * Add an email address and optional key pair.
@@ -247,6 +264,16 @@ BrowserID.Storage = (function() {
       remove: siteRemove
     },
 
+    manage_page: {
+      /**
+       * Set a data field for the manage page
+       * @method managePage.set
+       */
+      set: managePageSet,
+      get: managePageGet,
+      remove: managePageRemove
+    },
+
     /**
      * Clear all stored data - email addresses, key pairs, temporary key pairs,
      * site/email associations.
diff --git a/resources/static/test/qunit/pages/manage_account_unit_test.js b/resources/static/test/qunit/pages/manage_account_unit_test.js
index ef3871ea46b675db170f38cfc13a420c225e8d3b..1906a5919202ad69d3eefc8934f9b5e8dfa1edd5 100644
--- a/resources/static/test/qunit/pages/manage_account_unit_test.js
+++ b/resources/static/test/qunit/pages/manage_account_unit_test.js
@@ -155,4 +155,14 @@
     });
   });
 
+  asyncTest("first time a user goes to page should see help text", function() {
+    bid.manageAccount(mocks,  function() {
+      equal($("body").hasClass("newuser"), true, "body has the newuser class on first visit");
+
+      bid.manageAccount(mocks, function() {
+        equal($("body").hasClass("newuser"), false, "body does not have the newuser class on repeat visits");
+        start();
+      });
+    });
+  });
 }());
diff --git a/resources/static/test/qunit/shared/storage_unit_test.js b/resources/static/test/qunit/shared/storage_unit_test.js
index b75d5131d5f6c0cb8c7eba4500328823697e406a..8f2e578bb49063b6b01da9201a1bca3e1b0fec82 100644
--- a/resources/static/test/qunit/shared/storage_unit_test.js
+++ b/resources/static/test/qunit/shared/storage_unit_test.js
@@ -164,6 +164,15 @@
     equal(typeof email, "undefined", "after removing an email address, email for site is no longer available");
   });
 
+  test("user.manage_page.set", function() {
+    storage.manage_page.set("user_has_visited", true);
+
+    equal(storage.manage_page.get("user_has_visited"), true, "user_has_visited set correctly");
+
+    storage.clear();
+    equal(typeof storage.manage_page.get("user_has_visited"), "undefined", "after reset, user_has_visited reset correctly");
+  });
+
   test("storeTemporaryKeypair", function() {
     // XXX needs a test
   });
diff --git a/resources/views/index.ejs b/resources/views/index.ejs
index 0f39976e198655dc7ab6e172065f97c6f7f35c08..46cae5c26fa0a3bfe6856940f8437bff1614f065 100644
--- a/resources/views/index.ejs
+++ b/resources/views/index.ejs
@@ -1,4 +1,8 @@
   <div id="content" style="display:none" class="display_auth">
+      <div id="newuser">
+        New to BrowserID? <a href="/about">Learn more</a>
+      </div>
+
       <div id="manage">
           <h1 class="serif">Account Manager</h1>
           <div class="buttonrow cf">
diff --git a/resources/views/layout.ejs b/resources/views/layout.ejs
index abb21135689b2125e18260b80a50966e65757b0b..638478881978f901fe1814eef7687815d4943dc0 100644
--- a/resources/views/layout.ejs
+++ b/resources/views/layout.ejs
@@ -54,7 +54,7 @@
 
 <div id="wrapper">
 
-    <header id="header">
+    <header id="header" class="cf">
         <ul class="cf">
             <li><a class="home" href="/"></a></li>
         </ul>