diff --git a/resources/views/index.ejs b/resources/views/index.ejs
index b5cba8356f61ef707fb5421b65f0e6bab1fbe6e7..98c47d935442bea0271471800a9297be03b1ab45 100644
--- a/resources/views/index.ejs
+++ b/resources/views/index.ejs
@@ -9,9 +9,11 @@
 
               <h1 class="white headline-main"><%- gettext('Connect with Mozilla Persona, the safest &amp; easiest way to sign in.') %></h1>
               <p class="tour white">
-                <a href="/about"><%- gettext('Take the tour') %></a>
-                or
-                <a href="/signup" class="button create"><%- gettext('Sign up &rarr;') %></a>
+                <%- format(gettext('<a %(aboutLink)>Take the tour</a> or <a %(signupButton)>Sign Up &rarr;</a>'),
+                      {
+                        aboutLink: 'href="/about"',
+                        signupButton: 'href="/signup" class="button create"',
+                      }) %>
               </p>
           </div>
       </div>