diff --git a/authority/static/css/style.css b/authority/static/css/style.css
index ae6282294c2413cdaa9eee276751a64fcff4c6db..2085bd75e2f2ed3127e6d1bdffb5b089881c8f42 100644
--- a/authority/static/css/style.css
+++ b/authority/static/css/style.css
@@ -43,6 +43,16 @@ body {
     margin: auto;
 }
 
+#splash .bottomhalf .why {
+    height: 130px;
+    padding: 10px 100px 10px 100px;
+}
+
+#splash .bottomhalf .why p {
+    border: 1px solid red;
+    font-size: 2em;
+}
+
 #splash .bottomhalf .desc {
     font-size: 2em;
     padding: 1em;
diff --git a/authority/static/index.html b/authority/static/index.html
index b4c28a50c3e2598645799a55b1df373fe91aa96a..3d803e3b7a08592b399883a3de6bd53ca9c9bc97 100644
--- a/authority/static/index.html
+++ b/authority/static/index.html
@@ -19,6 +19,18 @@
     <div class="desc">
       BrowserID is a new way to log in to the sites you use everyday.  It makes logging in safer and easier.  Here's how:
     </div>
+    <div class="why">
+      <img style="float: right;" src="i/lock.png">
+      <p style="float: right;">A <b>safe</b> way...</p>
+    </div>
+    <div class="why">
+      <img style="float: left;" src="i/check.png">
+      <p>An <b>easy</b> way...</p>
+    </div>
+    <div class="why">
+      <img style="float: right;" src="i/sunny.png">
+      </p>Backed by a <b>trusted</b> non-profit organization that ..</p>
+    </div>
   </div>
   <div class="footer">
   </div>