diff --git a/browserid/static/dialog/controllers/authenticate_controller.js b/browserid/static/dialog/controllers/authenticate_controller.js
index edd353dcccbf23b398e4f2f3ad877c59f686f7e7..9d077904b9d0dde079cac2f0a926214b812c61c7 100644
--- a/browserid/static/dialog/controllers/authenticate_controller.js
+++ b/browserid/static/dialog/controllers/authenticate_controller.js
@@ -42,7 +42,8 @@
       this._super({
         bodyTemplate: "authenticate.ejs",
         bodyVars: {
-          sitename: BrowserIDNetwork.origin
+          sitename: BrowserIDNetwork.origin,
+          siteicon: '/i/times.gif'
         },
         footerTemplate: "bottom-signin.ejs",
         footerVars: {}
diff --git a/browserid/static/dialog/controllers/dialog_controller.js b/browserid/static/dialog/controllers/dialog_controller.js
index 377b128c42dfad6a836670ac7135183505b5f4bb..7dd14db5a99bc28febf41569f59f4d1a6108ff8d 100644
--- a/browserid/static/dialog/controllers/dialog_controller.js
+++ b/browserid/static/dialog/controllers/dialog_controller.js
@@ -150,7 +150,7 @@ PageController.extend("Dialog", {}, {
     doAuthenticate: function() {
       this.element.authenticate();
     },
-      
+
     doCreate: function() {
       this.element.createaccount();
     },
diff --git a/browserid/static/dialog/views/authenticate.ejs b/browserid/static/dialog/views/authenticate.ejs
index 59601fbedede4c0ecaa25aa5dbc21936f7aa0ccb..7ae24837d8fe958bd01484d651731c2ca9a921c2 100644
--- a/browserid/static/dialog/views/authenticate.ejs
+++ b/browserid/static/dialog/views/authenticate.ejs
@@ -1,17 +1,22 @@
   <div class="content">
     <p class="prompt">Signing into <span class="sitename bad"><%= sitename %></span>:</p>
+    <img src="<%= siteicon %>" alt="NYTimes Logo" width="75" height="75"/>
+
     <div class="formRow">
       <label for="email_input"> Email </label>
       <input type="email" id="email_input" autocapitalize="off" autocorrect="off" required />
     </div>
+
     <div class="formRow">
       <label for="password_input"> Password </label>
       <input type="password" id="password_input" pattern=".{5,}" required/>
       <a href="#" id="forgotpassword">I forgot my password</a>
     </div>
+
     <div class="attention_lame" id="nosuchaccount" style="display:none;">
       No such account exists with that email and/or password
     </div>
+
     <div class="actions">
       <div class="action"><a href="#" id="create">Never used BrowserID?</a></div>
     </div>
diff --git a/browserid/static/i/times.gif b/browserid/static/i/times.gif
new file mode 100644
index 0000000000000000000000000000000000000000..14aedfc6080d2865e1a2160e0178195e00a342d2
Binary files /dev/null and b/browserid/static/i/times.gif differ