Visual updates to make secondary action links be more consistent.

* Secondary links all are some shade of dark grey/black with a dotted underline.
* Change the font used on the "about" page to be the standard Helvetica Neue except for the header.
* Change the style of link in the TOS/PP to black text with a dotted underline.
* Loads more link updates!
* A lot of cleanup to remove duplicate `color: #549fdc` entries by using the action class.
* On the main site, put the action links to the far left of the main button.
* Reduce the amount of "forgot password" CSS by generalizing.
* Generalize the yellow banner on the main site.

issue #702