add lots of `pre` formatting, swap an ellipsis to a hyphen

docs/I18N.md

@@ -12,11 +12,11 @@ Any copy, label, or error message that will be shown to users **should** be wrap
 These strings must be evaluated in the scope of a request, so we know which locale the user has.
 
 In JavaScript or EJS templates use `gettext` or `ngettext`. If you need to do string interpolation, use the
-[format](../lib/i18n.js) function, which is kind of like node.js' util.format, except crappier.
+[format](../lib/i18n.js) function, which is kind of like node.js' `util.format`, except crappier.
 
 Using `_` is more idiomatic, but conflicts with `underscore.js` on the client side JS and EJS files.
 
-Technically, you can alias gettext to _ and use util.format, etc in node.js code... but for development consistency,
+Technically, you can alias `gettext` to `_` and use `util.format`, etc in node.js code - but for development consistency,
 we should keep EJS templates looking similar, regardless of if they are evaluated client or server-side.
 
 ## Variables